Is a cooperative approach key?
Could public safety be threatened by a lack of data sharing? Can smarter products be created from smaller datasets? -- Is a cooperative approach key? 🤔 David Morrow, Global Marketing Vice President of travel data co-op Adara, discusses the importance of companies being able to "leverage data from across the ecosystem" to obtain a real understanding of customers' purchasing patterns - and move "ever closer to true, people-based marketing". 📈 For example: A car-hire company
How can data-poor companies survive?
Can personalisation and privacy unite? When did data get so big? Amazon to share Alexa data with third-party developers? Reverse engineering the Starbucks ordering API? -- How can data-poor companies survive? Reporting for Wired, Tom Simonite questions whether competitive advantage (in tech) is now dependent on having access to huge stockpiles of data. 💡 As seen earlier this week, Google published another record-breaking AI research study - which was only possible by feedin
Could new data laws end up bankrupting your company?
What is the impact of disconnected data? How can we ensure innovation is within legal frameworks? What does the brain's wiring look like? Enjoy reading! ✌ -- Could new data laws end up bankrupting your company? 😧 Matthew Wall, Technology of Business editor for BBC News, provides an EXCELLENT overview on why we should all care about the General Data Protection Regulation (GDPR). 📚 Simply put, GDPR will mean that: Organisations need to keep records of all personal data, be a
Changing data, changing society?
Will Brexit impact how banks use data? How will EU privacy laws complicate B2B data sharing? Can data sharing improve transport? What could a world with AI look like? -- Changing data, changing society? The Royal Society and the British Academy have jointly released a report urging the UK government to set up a public body to oversee data use. The report acknowledges the increase in data collection and analytic techniques, and the benefits this will bring to society. 💯 But,
